The Logo Art is a fusion of the European Blackletter and the South Asian Devanagari scripts imbibing an intrinsic amalgamation of typographical variations fertilized by a native adaptation of their distinctive characteristics.
Vidhya – often also written as Vidya or Vidyā or Vidhyā – means “Correct Knowledge” in the ancient Indo-Aryan language of Sanskrit. Sanskrit is based on the Devanagari script which dates back to the 1st to 4th century CE. Devanagiri is characterized by strong preference for symmetrical rounded shapes within squared outlines, and is recognisable by a horizontal line that runs along the top of full letters.
Blackletter script dates back to the 11th century, although was made more prevalent by Johannes Gutenberg’s variation called the Textualis during the 14th century. Blackletter is characterized by upright letters, angles and straight edges instead of curved strokes with short ascenders and descenders.
The Logo Art “Vidhya” has the primary typography based on Blackletter, with a horizontal line etching the upper vortices of the first four letters, which is more of Devanagari, and extending a little beyond the last letter. The word is punctuated by a “:” which is an allophone from Devanagari called Visarga typically used in the Sanskrit language.
The neo-modern typification of this art work embodies the inherent meaning of the word “Vidhya” fused with the philosophical wisdom associated with an ancient artifact that has survived into the contemporary world. Such embodiment symbolizes a universal knowledge, the process of learning and an artistic rendition of eclectic wisdom.